Advertising & Marketing Manager

1144 Bailor Drive
Curwensville, PA 16833
(814) 236-0975
This job profile is not included in a recognized pathway.
Description
The Advertising and Marketing Manager will be responsible for developing and executing marketing strategies that drive sales growth, enhance brand visibility, and strengthen customer engagement. This role requires a creative and strategic thinker with experience in the lumber or building materials industry, who can lead a dynamic team and collaborate across departments to achieve marketing objectives.
Tasks
- Develop marketing plans to promote lumber products and boost brand awareness.
- Create brochures, digital content, ads, and social media campaigns.
- Research market trends, customer needs, and competitors to refine strategies.
- Ensure brand consistency and enhance brand image.
- Manage the company’s website, social media, and online ads.
- Optimize digital marketing to boost engagement and conversions.
Qualifications / Education
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA or advanced degree preferred, but not required. Minimum of 5 years of experience in marketing and advertising, preferably in the lumber or building materials industry, preferred but not required. Proven track record of successful marketing campaigns and team leadership.